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The LA Lakers Haven't Paid a Cent for Advertising Since 1996.
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Tim Harris, President of Business Operations for The LA Lakers shares their playbook for success to attain a minimum retention rate of 93% for season ticket holders without expensive ad campaigns.
THE LA LAKERS
PLAYBOOK FOR MASTERING CUSTOMER EXPERIENCE
WITH TIM HARRIS, CHIEF OPERATING OFFICER
CASE STUDY
Tim Harris
Operations Director for the LA Lakers
"Basketball is not our business. Our business is connections, service, bringing folks together and memories. Basketball is our product. "
Tim Harris
Chief Operating Officer