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THE GATHERING 2026

October 20 - 24, 2026 Banff, Alberta

APPLY NOW

Apply for Media Accreditation

The Gathering is where the world’s most courageous brand builders come together. Set against the backdrop of the Canadian Rockies, this three-day brand festival gives media professionals unprecedented access to global icons, marketing innovators, and emerging voices.

We’re now accepting a limited number of applications for official media accreditation.

🔍 WHO SHOULD APPLY?

The Media Pass is intended for:

  • Journalists and editors

  • Photographers and videographers

  • Documentary and editorial storytellers

  • Media outlets and independent press

You should apply if your work focuses on culture, business, creativity, leadership, or brand storytelling — and you plan to actively cover the event.

🎟 WHAT YOU’LL GET

Approved media will receive a complimentary Media Pass, which includes:

  • Full access to The Gathering

  • Interview opportunities with speakers, brands, and festival leaders

  • Invitation to select behind-the-scenes and VIP moments

  • Priority seating for headline sessions

  • Hotel discounts at select Banff properties

  • Permission to publish stories, recaps, and coverage

📝 WHAT WE EXPECT

In exchange, we ask accredited media to:

  • Pre-event: Share coverage plans and key interests

  • During the event: Capture or create content that aligns with your platform’s style and values

  • Post-event: Publish at least one piece of editorial, podcast, video, or recap content

  • Share all raw photography with us 
  • Tag us on your content / invite to collaborate