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October 22 - 24, 2025 Banff, Alberta

APPLY NOW

Apply for Media Accreditation

Cover the brands, stories, and leaders shaping the future.

 

The Gathering is where the world’s most courageous brand builders come together. Set against the backdrop of the Canadian Rockies, this three-day brand festival gives media professionals unprecedented access to global icons, marketing innovators, and emerging voices.

We’re now accepting a limited number of applications for official media accreditation.

🔍 WHO SHOULD APPLY?

We welcome journalists, editors, podcasters, photographers, videographers, and creators covering:

  • Brand marketing + advertising

  • Culture + innovation

  • Creator economy

  • Tech + business

  • Human performance

  • Leadership + storytelling 

  • Lifestyle + Wellness + Travel

Whether you're part of a major media outlet or an independent voice with strong reach and impact, we want to hear from you.

🎟 WHAT YOU’LL GET

Approved media will receive a complimentary Media Pass, which includes:

  • Full access to The Gathering 2025 (Oct 22–24)

  • Interview opportunities with speakers, brands, and festival leaders

  • Invitation to select behind-the-scenes and VIP moments

  • Access to the Media Lounge + Content Studio

  • Priority seating for headline sessions

  • Hotel discounts at select Banff properties

  • Permission to publish stories, recaps, and coverage

📝 WHAT WE EXPECT

In exchange, we ask accredited media to:

  • Pre-event: Share coverage plans and key interests

  • During the event: Capture or create content that aligns with your platform’s style and values

  • Post-event: Publish at least one piece of editorial, podcast, video, or recap content

  • Share all raw photography with us 
  • Tag us on your content / invite to collaborate