APPLY NOW
Apply for Media Accreditation
The Gathering is where the world’s most courageous brand builders come together. Set against the backdrop of the Canadian Rockies, this three-day brand festival gives media professionals unprecedented access to global icons, marketing innovators, and emerging voices.
We’re now accepting a limited number of applications for official media accreditation.
🔍 WHO SHOULD APPLY?
The Media Pass is intended for:
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Journalists and editors
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Photographers and videographers
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Documentary and editorial storytellers
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Media outlets and independent press
You should apply if your work focuses on culture, business, creativity, leadership, or brand storytelling — and you plan to actively cover the event.
🎟 WHAT YOU’LL GET
Approved media will receive a complimentary Media Pass, which includes:
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Full access to The Gathering
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Interview opportunities with speakers, brands, and festival leaders
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Invitation to select behind-the-scenes and VIP moments
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Priority seating for headline sessions
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Hotel discounts at select Banff properties
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Permission to publish stories, recaps, and coverage
📝 WHAT WE EXPECT
In exchange, we ask accredited media to:
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Pre-event: Share coverage plans and key interests
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During the event: Capture or create content that aligns with your platform’s style and values
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Post-event: Publish at least one piece of editorial, podcast, video, or recap content
- Share all raw photography with us
- Tag us on your content / invite to collaborate