The Cost of Convention
Playing it safe is the riskiest thing you can do.
For brands, the status quo feels comfortable — predictable, familiar, even safe. But in today’s crowded marketplace, convention comes at a steep cost: wasted spend, lost loyalty, and fading relevance.
In this online workshop, Firehouse will challenge you to see where your brand may be at risk of blending in, and show you how to start breaking out of the norm. You’ll uncover why conventional thinking drains budgets, dulls creativity, and makes brands forgettable — and what it takes to stand apart with courage and conviction.
What you’ll gain:
- A clearer picture of where your brand might be falling into convention.
- Practical ideas to begin breaking category habits that hold you back.
- Inspiration from brands that chose distinction over comfort — and won.
Because playing it safe isn’t safe at all. It’s the riskiest move you can make.